Michaela Holtz chose to establish her company in Värmland


The entrepreneur Michaela Holtz chose to register her personal safety app Zeifie in Karlstad.–There is a great business climate in Värmland. We have received amazing support from Business Värmland, they have been incredible to work with, and here in Värmland we also find the expertise that we need as we grow, she says in an interview with the local radio channel P4 Värmland.

Michaela Holtz is the woman behind the personal safety app Zeifie. The app offers a platform where separate individuals can ask for, and offer, help in emergency situations. The fundamental idea is about not having to pick up your mobile phone if you find yourself in a dangerous situation, but instead connecting a Bluetooth button to the phone, which activates that app without having to pick up your phone. When the app is activated it will send an alarm message to your friends and family, but also to people in the proximity. The app has become popular and has roughly 5,000 users today.

In an interview with the local newspaper NWT, she is asked to describe the connection between Värmland/Karlstad and Zeifie. She explains that it is a perfect place to develop the business:

–The company is registered in Karlstad since we are planning to run more operations here in the future. Zeifie is a digital company and could really be based anywhere, but we chose Karlstad because it offers us good potential to grow. Partly in terms of developers, but also because we have received incredible assistance and support from Business Värmland. When putting together a professional external board, we also found very skilled and experienced people within the area. So there are undeniably great advantages for digital companies to move outside of the big city regions.

In an interview with P4 Värmland, Michaela also adds that there is a great business climate in Värmland and that they will be able to find the talent they need as the company grows.

At Business Värmland we are very proud and happy to have been a part of Michaela’s journey and look forward to the development of Zeifie.